Personal Trainer and Fitness Coach look like interchangeable terms, but looks can be deceiving. If looking to help clients with long-term, lasting improvements in their health and fitness, in a way that fits sustainably into their lifestyle, you need be an exercise professional that has evolved from just merely a Personal Trainer to a Fitness Coach. In this article I’ll unpack why understanding this important distinction is critical if you’re serious about making a positive, and lasting changes in your clients’ health. Okay, so what is a Personal Trainer? According to the Bureau of Labor Statistics: “trainers and instructors lead, instruct, and motivate individuals or groups in exercise activities.” That sounds good, but also pretty generic. The American Council on Exercise goes slightly further by saying Personal Trainers have: “relevant skills to design and apply unique exercise programs based on your clients’ goals, abilities and needs.” Now we’re getting somewhere, as this sou
